10 секретов HOLA - одного из самых успешных журналов Испании

10 секретов HOLA - одного из самых успешных журналов Испании

1. Pictures are good.
2. Nice pictures are better.
3. Treat celebrities as partners, and treat them well.
4. Do “pink” not yellow journalism.
5. Weddings sell more than deaths.
6. Young more than old.
7. Prety than ugly.
8. And Kings and Queens more than anything else.
9. Show the houses, bedrooms, living rooms, kitchens, gardens, swimming pools… of the rich.
10. Write long captions for each picture.
11. Avoid controversies.
12. Have a “cut-buy-and paste” newsroom.
13. Get a lot of advertising.
14. Print full color well.
15. In heavy glossy.
16. Make a lot of money.
17. Work hard.
18. Be quiet.
19. Keep the company in the family.
20. And remember that HOLA is a women’s magazine… bought ad read by the men.

отсюда.